European movies on the move: ten actions for better circulation across Europe

The Open Method of Coordination (OMC) group of experts on circulation of films has published a paper featuring good practices and recommendations to enhance the circulation of European films across the EU.

 

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Facebook Marketing for Documentary Distribution - A report on Over the Limit

OVER THE LIMIT by Marta Prus was one of three documentaries chosen by Moving Docs in 2018 to be distributed across Europe in partnership with Alphapanda and Moving Docs partners Arte, Autlook in Austria, Cinedoc in Greece, Docs Barcelona in Spain, Makedox in N. Macedonia and Dokudom in Bosnia & Herzegovina. The goal of the campaign was to release OVER THE LIMIT across Europe by pooling resources of all the partners and creating a cost-effective campaign with a limited budget, reaching the right target groups.

Results showed that cinema and VOD income increased almost 50% for some of the partners, bringing in young female audiences ( 18-24 years old). The campaign was also supported by the Polish Film Institute and Polish producer Telemark.

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Focus on Greece: Europa Distribution examines the independent film distribution situation in the country

by Jesús Silva

Εuropa Distribution continues its tour around Europe, in order to shed some light on the situation of independent film distribution across the continent. After their recent articles on countries such as Russia and LithuaniaIceland and the UK, they headed south to report on the individual aspects of the Greek market, and the challenges faced by its professionals. The members of Europa Distribution operating in the Hellenic Republic offered a common portrait of a highly competitive market, which has undergone significant changes due to the impact of the last economic crisis in 2008. A large number of releases, a great sensitivity to the weather, a limited amount of windows and a constant search for new business models are just some of the main traits of the film distribution market in Greece.

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Dolphin Man Report

As part of its commitment to increasing the impact of European documentaries and facilitating the exchange of knowledge between
documentary professionals across Europe, Moving Docs carried out a pan European campaign of the documentary Dolphin Man in 2017-2018, in partnership with: Against Gravity (Poland), Arte GEIE, Cinedoc (Greece), Demiurg distribucija (Slovenia), Destiny Films (France), Docs Barcelona (Spain), Doc Lounge (Sweden), DocPoppies (Belgium), Lemesos International Documentary Festival
(Cyprus) and MakeDox (Macedonia). 

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Setting up Facebook Pixel – 101 for Moving Docs partners

With Moving Docs putting a focus on conversion tracking in 2018, this guide written by New Notions' Aaron Guthrie shall be useful if:

  • You use Facebook Ads to sell tickets or market your brand, and want more conversions
  • You never used Facebook Pixel at all
  • You may have installed the Pixel but you haven’t done anything with it
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Advancing the concept of "Event Cinema Online" with the release of Silvana

A report by Film & Campaign

The idea of a ‘virtual screening room’ – when ‘event cinema’ goes online.

In 2018, Moving Docs continued to explore concepts for what we first described as a ‘virtual screening room’ – an online space that replicates the experience of watching a film jointly with others, and that facilitates the remote participation in an on-site event,
for example through interaction in a debate following a documentary screening. 

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Docudays UA, our newest partner

Docudays UA is a unique international film festival about human rights, that runs almost all year long. It launches in the last week of March in the capital Kyiv, and operates from October to December with the Traveling Festival. Docudays UA works on the edge of civil society activism, art and culture in Ukraine and has several core goals: bringing global documentaries to Ukrainian citizens; bringing Ukrainian documentaries to global citizens; contributing to the level of observance of human rights in Ukraine and developing the critical thinking among their audience. Get to know more about the Moving Docs Ukrainian partner Docudays UA with Julia Kartashova.

“We promote human rights and popularize national and global docs, by sharing Ukrainian docs and art abroad, as well as produce the catalogue of Ukrainian documentary films and present it on the international festivals. We mostly target youth, which comprises about 70-80% of the festival visitors every year!"

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‘Take One Action’ film festival

 

Take One Action film festival takes place in Edinburgh and Glasgow from September 12-23 and shares powerful stories from 27 countries. Event screenings bring together communities, filmmakers, politicians, journalists, campaigners, businesses, academics and artists that want to inspire and to change the world. International, empowering, creative, accessible and questioning are the five key values of the festival.  Follow-on digital and weekend screenings in Aberdeen & Inverness create further opportunities for debate and social networking.

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CMSI Report: "Movies & Grassroots Community Engagement"

The Center for Media & Social Impact (CMSI), a lab and research center based in Washington DC, has recently published 'Movies & Grassroots Community Engagement', written by Caty Borum Chattoo and Will Jenkins. This is the second volume of a two-volume report about documentary films’ growing impact on legislative change in the US. In effect, the publication advises documentary filmmakers how to develop an effective public-policy impact strategy.

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Can event cinema happen online?

How do we get more people to watch documentaries on the big screen, especially given that regular theatrical releases of docs mostly fail to reach the right audiences? Moving Docs proves that 'event cinema' is the answer – but how can I participate when I'm stuck at home? 

Event cinema appears to be the one thing that works: never just offer a simple film screening; always combine it with discussions, music, food and drink; better yet, hold these events in unusual places. Moving Docs partners have been good at that: In Cyprus, Lemesos International Documentary Festival held an outdoor screening on a beach, while Doc Lounge in Sweden has gone as far as screening a film in a swimming pool, their audience floating in the water. Slowly, as Fritz Kohle recently reported for Moving Docs from the IBC, the world of traditional cinema is waking up to the concept of event cinema, too.

But what about those of us who are stuck at home: as parents, due to illness, or in remote places? Do we have to miss out on the rise of event cinema? And what could Moving Docs do in order to make us feel part of it, easily, remotely, virtually?

It was in early 2016 – when we had to decide on the Moving Docs strategy for 2017 – that we all agreed we should look into virtual screening rooms that would enable us to bring event cinema to everyone – with a special focus on enabling online audiences to participate rather than just watch a one-directional live stream. And with a bigger question lurking in the long term: if such online events could be monetised through ticket sales for online participation.

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