Facebook Marketing for Documentary Distribution - A report on Over the Limit

OVER THE LIMIT by Marta Prus was one of three documentaries chosen by Moving Docs in 2018 to be distributed across Europe in partnership with Alphapanda and Moving Docs partners Arte, Autlook in Austria, Cinedoc in Greece, Docs Barcelona in Spain, Makedox in N. Macedonia and Dokudom in Bosnia & Herzegovina. The goal of the campaign was to release OVER THE LIMIT across Europe by pooling resources of all the partners and creating a cost-effective campaign with a limited budget, reaching the right target groups.

Results showed that cinema and VOD income increased almost 50% for some of the partners, bringing in young female audiences ( 18-24 years old). The campaign was also supported by the Polish Film Institute and Polish producer Telemark.

 

Read the report here